I do so wish that when it comes to Sweet Paul, I wasn't always quite so gushingly embarrassingly gushing. But there you have it. Show me a man who can wrap a chair in a sweater and make it look covetable, while popping a home-made fig bruschetta in his mouth and dreaming up a Martha Stewart Organize Your Little Ass Off Pill to show the masses how to keep their bra drawers in tidy check and I my friends am liable to gush all over the shop.

Then tell me the same oh so very talented Norwegian/American fusion stylist is about to launch his very own little magazine full to the online brim with Sweet Pauli-isms and it is quite possible I will expire.

Do be a dear and pass me the smelling salts won't you? Spring 2010 is just around the corner.